本展覽以品牌經營的角度出發，透過潘春源、潘麗水、潘瀛洲及潘岳雄等三代以來橫跨115 年的創作風華，一覽身兼民俗畫師與多重身分的跨界藝者們一生豐富多元的創作足跡，藉由豪門望族的宅邸門廳壁畫、廟宇門神彩繪、紙本人物山水畫與相關延伸藝品，使大眾得以更加了解民俗信仰背後的藝術性、商業性與獨特的審美交流趣味。

主視覺以樂譜中加深樂句節奏感的「漸強（Crescendo）」記號為主題，寓意家族品牌日趨壯大的精神。潘氏家族是臺灣廟宇繪畫市占率最高，難得且僅存的畫師家族，本展覽除呈現潘氏家族成員創作成果，也規劃展現潘氏彩繪的修復案例，例如：左營鳳邑舊城城隍廟門神彩繪、歷史建築高雄代天宮山水壁畫，完整呈現彩繪從創作到保存修護的歷程，希望能讓民眾對文化資產保存有更多認識，進而珍惜我們的文化資產。

Starting from a perspective of brand management, the exhibition spans three generations, including Pan Chun-yuan, Pan Li-shui, Pan Ying-chou, and Pan Yueh-hsiung, showcasing their artistic brilliance over 115 years. It offers a comprehensive view of the diverse creation journey of these artists, who wore multiple hats as folk painters and cross-disciplinary creators throughout their lives. Featured with murals from the mansions of affluent families, temple deity paintings, traditional paper-based figure and landscape paintings, and related art pieces, the exhibition enables the public to gain a deeper understanding of the artistic, commercial, and unique aesthetic exchanges behind folk beliefs.

The main visual design is themed with the "Crescendo" notation in musical scores, symbolizing the growing spirit of the family brand. The Pan family is the leading and only existing family of temple painters in Taiwan. This exhibition not only showcases the creation achievements of the Pan family members but also presents cases of Pan family’s painting restoration. For example: the historical mural at Kaohsiung's Dai Tian Temple,the historical mural at Kaohsiung's Dai Tian Temple, which illustrates the entire process from creation to preservation and restoration of the paintings. The exhibition aims to increase public awareness of cultural heritage preservation and to encourage people to cherish our cultural assets.